This is a guest post by Ishan banga who blogs at Myfundoo-blog. If you like to write for Shoutmeloud, do read Shoutmeloud revenue sharing program.
Optimizing web pages for search engines is often the same as optimizing web pages for web surfers.You have to keep your website clean and simple to attract both: Readers and Search Engine bots.
There are hundreds of algorithms that determine how content is classified, I have prepared the shortlist of factors (perhaps the most important ) which Google robots seeks while indexing your blog.
URL address of your site
The name of the blog, the address of the website, the URL of the blog, It is the first thing the Google robots see on your blog. First impression is most important, your blog URL reflects your primary content. It is always better to include atleast one keyword into your blog URL. This apply to each post as well. Keywords in URL are always given more priority.
An algorithm will not read everything found in your blog, but will look for clues and signs that say what he content is about.These keywords are category indicators. The keywords help the robots to sort and organize content that was found.
Keywords
The description about keywords
The description should be written in such way that it will show what information your website contains or what your website is about. It is most important for the prospect visitor when looking at the search engine result page. Write short and clear sentences that will not confuse your visitors.
Internal Linking
A site must be linked together as a complete unit. A proper Internal linked site not only keeps your visitor interesting and surfing for more pages but also make sure that all of your pages are indexed. The internal linking is like a map which leads the way for both Google bots and readers.
That is why it is important to have an HTML sitemap in your blog.
External Linking
Your blog and its contents can not be isolated from the rest of the Internet.When someone shows your URL or URLs of your articles ,each external link function as a “vote” . The more the vote you get the more you will be in the Google’s eye.
Constant Updating and renewal
Search engines like Google incorporate algorithms that give priority to new content over old content. Just like your grocery store stocks the shelves to make sure you’re getting the freshest possible product, Google and other search engines are set up to make sure that the newest relevant content pops up on top of the search rankings.
Loading speed of the page
Google now takes into account the time that your blog or website takes to open. The heavier your page, the less relevant it could be considered
Google Started Ranking Websites Based on Website Speed
Unique titles and precise description.
This is especially important when we think of the user, because the first thing he will see your site is the title page of results.The better the title and description for that page and more consistent with the context, the greater the chances of someone clicking and find it useful.
* Optimize Website speed using Super cache WordPress plugin
* Smush.it to Optimize your images
* 9 great free CSS Sprite generator tool
Optimizing your images
The image search market is far less competitive than keyword search, if you focus on image search optimization, you will reap some pretty huge benefits in the form of traffic and page-views.
* Image ALT Tag
* 4 ways how images enhance your blog
The list for optimizing your blog for search engine ranking is endless. I will suggest to have a look at Blogger SEO checklist and this will help you to sharpen your SEO skills.
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